Plant-Based Contest

Innovate together with Carrefour to accelerate the transition to a more plant-based diet!

This open innovation challenge is aimed at start-ups

Welcome to Plant-Based Contest

Are you BOLD enough to move beyond the status quo and drive innovation towards a brighter future?
Carrefour is calling for startups from all over the world to participate in the Plant-Based Contest with a possibility of being selected to play a key role in developing disruptive technologies to accelerate the transition to a more plant-based diet! 
If you are a startup that operates in the region and have commercially available and scalable services/products in one of the categories below, then Carrefour wants to hear from you!

Choose from 3 categories

Innovative and accessible Offer 

To offer the most innovative and accessible vegetarian or vegan range of products.
To offer the best taste experience and the healthiest options.
To offer products in new categories not currently covered.

Strong concepts in stores or online

To propose in-store or online concepts  that facilitate the discovery and accelerate the adoption of plant-based products by consumers. 
To propose merchandising solutions to reinforce the visibility of plant-based offers instore, improve its attractiveness and the customer experience.

Innovative solutions 

To propose the most innovative digital solutions and services to support the transition to vegan or vegetarian products.  
To propose marketing offers dedicated to plant-based offers.


Application Phase
03/30 - 05/08
Register now, select your field of interest, and submit your startup pitch deck!
Selection Process 
05/09- 05/25
 Carrefour Team will select the best proposals to invite 15 startups for a final pitch with the Jury panel
Final Event
Pitch session of the top 15 shortlisted startups 
an exceptionnal opportunity to meet and be mentored by professionals



Test your innovative solution and leverage Carrefour's physical and online presence to help your company get more recognition.

You will benefit from Carrefour's teams practical advice and expertise as being one of the leading retailer in Europe. We will help you transform your innovation into commercial success! 

Exclusive access to Carrefour's Trade Show during mid-June 2022 to showcase your innovation. You will get amazing free PR and distribution ONTOP of networking and business opportunities with major key players in retail industry.

Final Event

The final will be held 9th June in Paris. 
The top 15 finalists will have an unique opportunity to pitch in front of the key decision makers of the jury 
The results will be announced at the end of the Final Event!