Plant-Based Contest

Innovate together with Carrefour to accelerate the transition to a more plant-based diet!


Update 10/06/2022


Plant-Based Contest

(The “Challenge”)


(The “Rules”)

This Challenge is organized by Carrefour Management, a simplified joint-stock company with a capital of €40,000, whose registered office is located at 93 Avenue de Paris, 91300, Massy, France, registered in the Evry Trade and Companies Register under number 403 245 061 (hereinafter the “Organizing Company”). 

The aim of these Rules is to set out the terms and conditions for participating in the Challenge. Participating in this Challenge implies that the Participant fully and unreservedly accepts these Rules. If you do not agree with the terms of these Rules, you should not enter or participate in this Challenge.


This Challenge begins on 30 March at 0:01 CET and ends on 8 may 2022 at 23:59 CET. The Challenge may be accessed 24 hours a day, 7 days a week on the Challenge website operated by Agorize and available at “Challenge website”), subject to possible computer maintenance operations and malfunctions. The above-mentioned dates and times are in Central European Time (CET). 


Any person who has registered on the Challenge website and entered the Challenge (the “Participant” or “You”) must read and accept the Rules. By accessing and accepting these Rules, You: 

  1. Have entered into a legally binding agreement with the Organizing Company. Under no circumstances will entering and participating in the Challenge create a hierarchical relationship between the Organizing Company and the Participant; and
  2. Agree, fully and unreservedly, to comply with these Rules by checking a box online when entering the Challenge. 

Failure to comply with these Rules will result in the Participant being immediately disqualified and no prize will be awarded. 


To participate in the Challenge, the Organizing Company must have received the Participant’s completed entry by 8 may 2022 at 23:59. 

The Participant must have created a user account on the Challenge website in order to take part, and have entered the mandatory information correctly, such as a description of the startup (location, date of creation, field of activity) and details of its representative (age, email address and telephone numbers). 

Participants who do not provide their full contact details and identity or who provide untrue or false information will be disqualified. This also applies to anyone who objects to the collection, recording and use of their personal data, which are necessary for the purposes of managing the Challenge. The Participant is responsible for the information he/she provides in connection with his/her entry. Any intentional or unintentional error, anomaly or inconsistency relating to this information may result in the Participant’s disqualification. 

The Organizing Company reserves the right to carry out all the necessary checks regarding the Participant’s identity, postal address and/or email address.

The deletion of a Participant’s user account on the Challenge website will be deemed as a withdrawal from the Challenge. In such a case, the Participant cannot enter the Challenge again, and will not receive any compensation from the Organizing Company.

To participate in the Challenge, the Participate must also have accepted these Rules, as well as the Terms and Conditions of Use and Agorize’s and the Organizing Company’s Privacy Policy when registering and setting up a user account. 

Entering and participating in the Challenge is free, with no obligation to purchase.

  1. Conditions for participation

This Challenge is open solely to: 

  • New innovative new companies (hereinafter the "Startups"). able to immediately deploy their innovative offers in one of the 9 territories in which the Carrefour group operates directly (France, Spain, Belgium, Italy, Poland, Romania, Brazil, Argentina, Taiwan). The Organizing Company may require, at its sole discretion, that Startups provide proof of (i) their registration with the trade and company registry, by providing a KBis extract or equivalent document that is less than three (3) months old, or proof that their registration is in progress, or any other organization and proof of the creation of the company in the country concerned, and (ii) the subscription to a valid professional insurance policy.

All the documents that may confirm the Participant’s eligibility will be required prior to awarding any prizes (e.g., identity document, registration certificate, etc.). 

This Challenge is not open to employees of the Organizing Company and Agorize, and members of their families. 

This Challenge is void in countries where it is prohibited or restricted by law or regulations in force.


Participation in the Challenge must be through a business entity (legal entity). 

  • Startups. Startups may participate in the Challenge on behalf of their legal entity. When entering the Challenge, Startups must appoint a representative, who belongs to the company, for the Organizing Company. This person will be responsible for entering and participating in the Challenge. As a Startup participating in this Challenge, you represent and warrant that this representative (i) is duly authorized to commit the company he/she represents and to participate in the Challenge on its behalf, and (ii) has obtained any authorizations necessary to participate in the Challenge, including the approvals of anyone authorized to grant any intellectual property rights to the Organizing Company, where applicable. Any individual who is employed by a Startup may also submit his/her entry as an individual participant.

The goal of the Challenge is for Participants to make contributions (or projects) meeting the requirements set by the Organizing Company in the Challenge brief, and which are formalized by deliverables. The brief includes information, such as the various deadlines, expectations of the Organizing Company, etc. (the “Brief”). This Brief is available on the Challenge website. In short, the Participants will have to propose innovative solutions that can be implemented to accelerate the transition to a more plant-based diet. These solutions can be broken down into three categories: 

  1. Innovative product offering, which provides an improved taste, nutritional profile or offers new product categories,
  2. Marketing concept to increase the visibility and uptake of the offer in shops and online,
  3. Service offering to support the transition to the plant-based product offering.


During the Challenge, Participants may upload, using the Challenge website, any documents or files (such as texts, presentations, videos, etc.) relating to their project in response and as a solution to the Organizing Company’s Challenge (the “Deliverable”). 

To be deemed valid, the Deliverables must (i) address the specific issue set out in the Brief, (ii) be in a standard digital format, such as DOC, DOCX, PDF, PPT, PPTX, KEY, ODT, MP3, MPEG, MOV, MP4, and (iii) be in French or in English, and, in general, must comply with these Rules. 

If a Deliverable cannot be downloaded, is not in the right format or is incompatible, illegible, or unintelligible, it will be disqualified. 

By submitting a Deliverable, Participants represent and warrant that:

  • The Deliverable is made up of contributions from a Startup only;

  • If any content from a third party has been used in the development of the Deliverable, all the rights, authorizations, and permissions necessary to submit the Deliverable and grant the rights mentioned herein have been obtained. The existence of uncredited third-party contributions in the Deliverable will result in the disqualification of the Deliverable and the Participants concerned; 

  • No other natural person and/or legal entity, whatever form it takes, is entitled to claim any rights from the use of the Deliverable; and

  • The content of the Deliverable does not and will not infringe any rights of any third party, including (without limitation) intellectual property, privacy, competition law, confidentiality, or any contractual or non-contractual rights. All Deliverables suspected of infringing any law(s) and/or any third-party’s right will be ineligible for the Challenge.

Participants shall bear any costs or expenses associated with preparing and submitting Deliverables. They also assume all risk of damaged, lost, late, incomplete, invalid, incorrect or misdirected Deliverables. 


Rounds of the Challenge. The Challenge consists of several selection rounds: 

    • The first selection round. Deliverables will be accepted from 30 March to 8 may 2022 at 23:59. At the end of this round, up to 12 Deliverables will be selected to proceed to the final round.
  • Final round. Participants may be required to upload a Deliverable on the Challenge website for this final round. 

Deliverable. If a Participant does not upload a Deliverable on the Challenge website before the deadline, this will be considered as a withdrawal from the Challenge. The Participant may not enter the Challenge again, and may not receive any compensation from the Organizing Company. 

Selection criteria. Deliverables will be judged according to the selection criteria, which is described below. The Participant acknowledges having been informed and accepts that the Challenge relies on his/her creativity, insight, ability, and ingenuity to solve complex problems. Under no circumstances does the Challenge depend, even partially, on chance or luck, and therefore should not be liked to a lottery. Under no circumstances are factors relating to the individual, appearance, religion, membership of a trade union, political opinions or sexual orientation considered. 

Notification to Participants. Once the selection round has been completed, Participants will be notified by email or telephone, at the Organizing Company’s discretion, of the results of each selection round. The Organizing Company will be free to change the dates on which results are communicated should this become necessary due to the number of projects to be assessed. The scores and Participants that are finalists, decided by the jury, will be announced on the day of the final round.

  • The first selection round

All the Deliverables in this round must be received by the Organizing Company before 8 may 2022 at 23:59 CET. They must meet the specifications set out in Section 6, above, and include: 

  • A presentation, with a maximum of 10 slides, of their Project produced using the template that can be downloaded on the Challenge website, in PPT or PDF format. (It must provide a description of the proposed innovative solution, the economic model, etc.)

  • A presentation on the Participant, based on the questionnaire to be completed in the space for entering the Challenge, which is available online in his/her user account.

As part of this first round, selection will proceed as follows: 

A selection committee will be formed within the Carrefour teams.

Selection based on criteria will take place between 9 May 2022 and 25 May 2022.

The persons responsible for selection (hereinafter the “Selection Committee”) may evaluate and select the Deliverables based on their content and the following criteria:

  • Innovation: How innovative is the solution in its use of existing technology to solve the problem described in the Brief? Are there other solutions available and if so, how is the solution proposed different from them? 
  • Relevance: How well does the Deliverable meet the specific need set out in the Brief? 
  • Clarity: Are the solution and its potential impact clear?
  • Feasibility: How feasible is the solution to put into practice? Can it be implemented at the national and/or international level? Does the solution make sense financially? Is the solution feasible in the long term?
  • Attractiveness: Is the solution appealing to consumers and/or users (qualities in terms of taste for the product offering, effectiveness for the marketing concepts, ergonomics for the service offering solutions etc.).  

Except as otherwise provided below, the Participants with the highest score at the end of this selection round will win this round and proceed to the final round. 

Participants will be informed of the results of the first selection round from 25 May 2022.

  • Final round


Participants who have been selected to participate in the final round will be contacted directly by the Organizing Company. If they do not confirm their participation within 72 hours after the Organizing Company has tried to contact them by email and telephone, the Organizing Company reserves the right, at its sole discretion, to disqualify the Participants in question. This disqualification shall not entitle the Participant to any compensation from the Organizing Company. 

The final round consists of an oral presentation of the selected projects by the Participants. At this stage, Participants may be asked to upload a Deliverable to the Challenge website before the final round. 

At the end of the Final, the jury will elect the winning projects and rank the winners. The jury is composed of 11 people (Guillaume de Colonges, Carine Kraus, Nicolas Dhers, Claire Smith, Caroline Sorlin, Sebastian Joy, Kim Odhner, Michiel Van Deursen, Pierre-Eric Leibovici, Martin Ringqvist and Hugo Verkuil).

  1. PRIZES 

This means the prizes awarded to the winners of the Challenge defined below. They are awarded to the winners of the Challenge and are subject to compliance with the following conditions:

  • The submission of Deliverables that comply with the criteria set out in Section 6;
  • The acceptance by each of the winners or Participants of a winning project and their compliance with Sections 9 and 11;
  • The provision of proof that the winning Participants meet the eligibility requirements in Section 4.

No prize will be awarded to winners who do not fulfill the conditions set out above.

Once confirmed by the Organizing Company, the winner(s) will have the opportunity to test their project in-store or online for a minimum period of three (3) months in the territory selected by the Organizing Company. The validity of the prize is subject to the signing of a test contract by each winner and the relevant Carrefour Group entity. It is, however, recalled that the Organizing Company does not make any commitment to the winners with respect to the volume and turnover. Each winner’s project must comply with the quality requirements of the Carrefour Group and with French and Community regulations.

If the online or in-store test, as originally planned, cannot be implemented, the Organizing Company will pay the winner a total lump sum of 1000 €  by cheque no later than 31/06/2023.

No assignment or transfer of prizes by a winner is permitted between winners. If a winner cannot be contacted, is unable to accept the prize or part of the prize for any reason, the Organizing Company shall have no further obligation to said potential winner. 

If a winner cannot be contacted, by email or by telephone, for more than three (3) months after the first attempt to contact him/her was made, he/she will be deemed as having waived their right to claim the prize and will not be entitled to receive this prize or any kind of compensation from the Organizing Company.  

Any Participant who does not comply with the conditions for participating in the Challenge, as provided in the Rules, while he/she is entered and/or at any stage of the selection process will be disqualified without prior notice and will not be entitled to receive any prize. 


The Participant acknowledges and accepts that the Organizing Company may, for the duration of the Challenge and for a period of one (1) year following the final round, use the Challenge for publicity, including for advertising or marketing the Organizing Company, in any format, by any means and medium (e.g., on websites, advertising banners, social networks, in newsletters, in press releases, etc.) now known or unknown to date, free of charge or in return for payment. 

To this end, the Participant consents to the use, by the Organizing Company, of the name of his/her company and its distinctive signs and any other personal data that you submit with your Deliverables, as well as the content of your Deliverables relating to the Challenge. For example, each Participant authorizes the Organizing Company to use the photographs taken during the final round in order to disseminate them on any communication medium.

The Organizing Company agrees not to use the above-mentioned items in connection with the Participant at the end of the aforementioned period.


The Organizing Company may ask the winners to sign a confidentiality agreement for the purpose of entering into negotiations regarding the further development of their project, as described in their Deliverable. This confidentiality agreement will apply to the Deliverable and all relating intellectual property rights.

Furthermore, the Participants acknowledge that the Organizing Company may, now or in the future, develop information internally, or receive information from third parties that is similar to the information contained in any one of the Deliverables. Accordingly, nothing herein shall prohibit the Organizing Company from independently acquiring, developing, or having developed for it, products, concepts, systems, services, or techniques that are similar to or compete with the products, concepts, systems, services or techniques presented or provided in a Deliverable. 

The Participants recognize that other Participants, natural persons or companies, may have provided the Organizing Company or third parties, or made public, or may in the future provide, or make public, content that is the same or similar to any information contained in a Deliverable. The Participants, therefore, acknowledge and accept that the Organizing Company shall have the right to use such same or similar content, and that the Participants will not be entitled to any compensation as a result of the Organizing Company’s use of this content. 



Definitions. For the purposes of this section: 


  • “Intellectual Property Rights” refers to any copyright or other rights to a brand, a design or a model, a patent and, more generally, any element (including trade secrets and know-how) that may be protected by national and/or international laws or conventions on intellectual property (“Intellectual Property Rights”);


  • “Previous Rights” refer to any Intellectual Property Rights and/or any associated know-how held by the Participants before the start date of the Challenge (“Previous Rights”); 

  • “Creations” refer to any software (including source and object code software), database, technical specifications, text, design, model, information, knowledge, method, process or product, as well as any resulting elements and/or processes developed by a Participant as part of a Deliverable submitted throughout the Challenge and which may be or is likely to be protected under national and/or international laws or conventions on intellectual property (the “Creations”).

Guarantee for non-infringement. When submitting a Deliverable, at any stage of the Challenge, each Participant guarantees the Organizing Company that he/she is the co-owner and/or co-holder of the Intellectual Property Rights over all or part of the Creations contained in the Deliverables, and that he/she has obtained all rights and permissions regarding all pre-existing Creations and those belonging to a third party.

Each Participant guarantees that (i) his/her contribution is new and original; (ii) his/her contribution does not infringe the rights of any third party; (iii) that all the elements constituting his/her contribution, as well as all the information communicated in the Deliverable are accurate, reliable and complete; and (iv) the submission of the Deliverables does not constitute an act of unfair competition.

The Participants must indicate the source of any pre-existing Creations included in any Deliverable submitted. Any Deliverable involving several Participants constitutes a collaborative work and should be treated as such in accordance with the applicable regulations in force.

Liability. The Organizing Company cannot be held liable for any infringement of the above provisions by Participants. Each Participant shall indemnify the Organizing Company in the event of any claim, opposition, action or eviction attempt from any third party in connection with any Creation in the Deliverables (including the related Intellectual Property Rights).


By submitting a Deliverable and participating in this Challenge, the Participant is not granting the Organizing Company any Intellectual Property Rights to all or part of the Deliverable. And the Organizing Company recognizes that it has no right to claim ownership of your Deliverable or any intellectual property that it may contain. 


Update of the Rules. The Organizing Company reserves the right to amend these Rules at any time, including the duration of the Challenge to meet operational requirements, without prior notice to Participants regarding the enforcement or the validity of these amendments. Participants are encouraged to consult these Rules regularly. Participants expressly waive all claims or disputes related to any amendment to these Rules by the Organizing Company. 

Should any provision of these Rules be deemed illegal, unenforceable or void by a court decision, the other provisions of the Rules will remain in force.

Suspension or cancellation of Challenge. The Organizing Company reserves the right, at its discretion, to (i) cancel, terminate, amend or suspend the Challenge and these Rules, for any reason, at any time and without any liability, and (ii) to limit or restrict participation in the Challenge. The Organizing Company will not be held liable for the amendment, cancellation or suspension of the Challenge and no compensation or remuneration will be owed to the Participants.


The Organizing Company shall not be held liable for any disruptions to the Internet or access problems as a result of a large number of connections or Participants. It may in no way be held liable for communication or access interruptions, loss of data, computer viruses or any direct or indirect damage whatsoever that may be incurred by a Participant before, during or after his/her participation in the Challenge.

Furthermore, the Organizing Company shall not be held liable for any events or damage not directly or indirectly attributable to it, in particular those resulting from faults or delays in submitting the Deliverables by the Participants, including the refusal to accept these Deliverables as a result of them being submitted after the deadlines set; damage resulting from faults or delays in sending emails by the Participant in connection with the Challenge; and damages resulting from any change made to the Deliverables that is beyond the control of the Organizing Company, or from an event of force majeure likely to disrupt, alter or cancel the Challenge.

The Organizing Company will not be held liable for the consequences of a Participant’s disqualification from the Challenge as a result of their violation of these Rules.


In order to participate in the Challenge, the Participant is required to provide his/her personal data (the "Personal Data").

Participants’ personal data are subject to processing, within the meaning of the regulation on the protection of personal data (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the “GDPR”), for which the Organizing Company defines the purposes and means and is, in this respect, the “Data controller”, within the meaning of the GDPR.

The purposes of processing are: 

    • To meet the Challenge organizational requirements; 
  • To organize the intermediation between the Participant and the Partner Organization, to ensure identification, communication and preservation of exchanges with the Participant.

In accordance with the provisions of the GDPR, the Organizing Company undertakes to implement organizational and technical security measures to protect all Participants’ Personal Data. Likewise, the Organizing Company undertakes to allow Participants to exercise their rights set out in the GDPR.


All complaints made by a Participant in relation to the Challenge should be sent no later than thirty (30) days following the Challenge end date to They must include: (i) the Participant’s full contact details (name, address, email address and telephone number); (ii) the name of the Challenge; and (iii) a clear and detailed explanation of the complaint.


The Rules and the Challenge are governed by French law.

Should a dispute continue beyond a period of fifteen (15) days after the Participant has made a complaint, the Organizing Company and the Participant undertake to reach an amicable settlement before any legal proceedings. The party wishing to reach a settlement shall inform the other party by means of a registered letter with acknowledgment of receipt in which it will inform it of its intentions and will explain the reason. If no agreement is reached between the parties within thirty (30) days after receipt of the registered letter, the parties are released from this obligation.

In the event of an ongoing dispute regarding the application or interpretation of the Rules, and if the parties fail to reach an amicable settlement, any dispute that may arise between the parties will be subject to the exclusive jurisdiction of the French courts to which the parties expressly grant jurisdiction, even in the case of multiple defendants, in summary proceedings, third-party proceedings or motion proceedings.

19. Legal deposit 

The Rules have been filed with SCP Papillon Lesueur, Associate Bailiffs, 11, Boulevard de l’Europe, BP 160, 91 005 Cedex, Evry, France. They may be amended at any time by way of an additional clause by the Organizing Company, in compliance with the conditions set out, and published by an announcement posted on the website. The Rules may be consulted online on the Challenge website. They can also be sent free of charge to any person by sending a written request by post, before the closing date of the Challenge, to the following address: AGORIZE - 15 Rue Béranger, 75003, Paris, France. The postal charges for sending the Rules will be refunded on simple request on the basis of the second class rate in force.